Rising South Florida rapper PlayThatBoiZay will launch his subsequent venture ‘VIP’ on August twenty third by way of Loma Vista Recordings.
‘VIP’ integrates Zay’s beforehand launched singles: ‘MOOD SWINGS‘ with Mike Dimes, the frenetic ‘TEMPLE RUN‘, and ‘HOODLUMZ‘ with Denzel Curry and A$AP Rocky. With the album announce comes new single ‘LIL JIT’, an avowal of Zay’s singularity as an artist – an electrical guitar thrill that borders on metal-rap delirium.
Sharing a notice on Instagram, Zay shares: “I been by means of a lot and I’ve by no means let my issues outline me. I all the time put myself first. That’s what ‘VIP’ is about. It’s the acknowledgement that your existence is vital and placing your self first with out anybody’s approval.”
‘VIP’ comes after a near-fatal automobile accident in Might 2021, which left Zay unable to stroll and in a state of amnesia for months. After an intensive therapeutic course of, Zay opened for Denzel Curry’s tour in 2022 and returned to finish ‘VIP’ with a sense of artistic abandon.
The album is a portrait of ache and hedonism that gives us an intimate glimpse into Zay’s world. Working with UK producer Kwes Darko in Los Angeles over the course of a month, Zay used the album as a chance to open up about his emotions of frustration, betrayal, and loss. Throughout the expanse of ‘VIP’, Zay’s barbed supply and ear for industrial, bass-heavy manufacturing create a singular and unpredictable sound, elevated by options from A$AP Rocky, JPEGMafia, Denzel Curry, Kenny Mason, and Mike Dimes.
Take heed to ‘LIL JIT’ under.
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Picture Credit score: Aaron Jackson
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