Set to Thundercat’s observe “Humorous Factor”, the marketing campaign stars Troye Sivan and the dance group CDK Firm, with route and choreography by Sergio Reis. The movie, shot by Dan Martensen, reunites Sivan and Reis and options authentic choreography showcasing dancers in saggy and unfastened match denim, inspiring free motion and private model.
“This fall, we’re celebrating Hole’s 55-year heritage in denim with a set of unfastened types that permit for self-expression,” mentioned Mark Breitbard, President and CEO, Hole. “Our new marketing campaign that includes Troye Sivan completely captures the spirit of this second with an perspective that showcases the motion of our denim and delivers trend as leisure.
“Being a part of the Hole marketing campaign and sporting their denim seems like an ideal match. Dance has grow to be a staple in my life, giving me confidence and a way of timeless cool,” mentioned Troye Sivan. “I am honored to be a part of one thing that embodies such easy model and self-expression.”
Hole’s Fall 2024 marketing campaign is on the market to buy in shops and on-line now. Hole may even collaborate with Troye Sivan to create an in-store playlist, which may even be out there on Spotify.
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