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The Weeknd shared a sequence of self-referential missives and mirage-like filmic teasers final month, alluding to the themes of his final two works while teasing a brand new audio-visual element to the fruits of this trilogy.
In an interview Variety last year, The Weeknd shared that he was within the closing throes of ending of his new album. “The identify of it can come out quickly,” he teased. “It’s not referred to as what some followers suppose it’s referred to as… what they suppose it’s referred to as is definitely a music on the album, however that’s not what the precise album known as. [It’s unclear which speculative title he’s referring to.] So I’m simply gonna say that.”
Alongside the brand new album marketing campaign, The Weeknd is opening his Halloween Horror Nights expertise at Common Studios, promising followers a chilling and immersive expertise working till November third.
The Weeknd can even carry out a one-of-a-kind live performance expertise in São Paulo this Saturday. The efficiency will likely be live-streamed on YouTube from the Estádio Morumbi, following a record-breaking two-year international tour. The singer will donate 10% of internet proceeds from all merchandise gross sales on the occasion and on-line to the Brazilian Soul Fund of BrazilFoundation, supporting communities affected by pure disasters and financial hardships in southern Brazil.
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