Ugandan-born, Newcastle-bred artist Victor Ray has at the moment shared new single ‘Nonetheless The Similar’, his first launch for the reason that ‘I TRIED.‘ EP – the third in a sequence of 4 releases charting Victor’s rise over the past two years.
Premiering on BBC Radio 1’s Future Artists present yesterday night, ‘Nonetheless The Similar’ pivots to a stadium-sized, poppier sound, while retaining the soul-bearing high quality of Ray’s earlier materials. Lyrically, Ray staunchly defends his humble roots regardless of the success and the superlatives bestowed upon him not too long ago.
Talking about ‘Nonetheless The Similar’ Victor says: “’Nonetheless The Similar’ tells the story of my journey until now. The message that I hope individuals resonate with is: irrespective of how my world could change on the surface, I might by no means compromise any of the values I maintain on the within. My journey has been one which began with battle and coronary heart, and that has formed me in ways in which no quantity of fame or fortune may change.’
In his CLASH Subsequent Wave interview, Ray spoke on his latest TikTok success, and the way regardless of the viral moments, he was enjoying the lengthy sport: “I’m fairly a conventional artist, the way in which I write my music. I’m at all times considering long-term. Social media is like quick meals, so it’s vital to make content material that appears like an extension of the music. You by no means know the way issues are going to translate, however my fanbase is supporting my music and it’s solely rising.”
Ray’s new single arrives alongside information that his largest headline present thus far, at London’s KOKO on twenty fifth November, has bought out.
Watch the video for ‘Nonetheless The Similar’ right here.
—
—
Leave a Reply