“Bother is about realizing your value and being assured in what you are bringing to the desk,” share Amelia, Maddie and Yssy. “We would like folks to take heed to it and know that it is alright to be outspoken and that you may have enjoyable and be cheeky while doing so.”
Channeling the spirit of lady teams that got here earlier than them, Say Now clarify their sampling of 90s hit ‘Unbelievable’ by EMF comes from their love of Spice Ladies: “Once we had been writing ‘Bother’, our producer Duck instructed us ‘Unbelievable’ impressed ‘Wannabe’, so we thought why not go the additional step and use the precise pattern however put our personal spin on it.”
“Bother” arrives accompanied by an official video by which Say Now are detained, shifting between harmless and mischievous variations of themselves in a bid to trick their accuser and the pissed off officer, performed by I Kissed A Lady’s Fiorenza Cocozza. With choreography courtesy of Blake John Wooden (JADE, Kesha) and course by Favorite Color: Black, the video concludes with the ladies being bailed out by ‘MOTHER’, Ladies Aloud icon, Nadine Coyle.
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