googly eyes signs to Tove Lo’s label Pretty Swede Records

googly eyes signs to Tove Lo's label Pretty Swede Records

The model new single, “Web Star” follows on the heels of final month’s introduction “Bareback on the Motherfucking Plains”.

About “Web Star”, googly eyes says: “Within the age of the algorithm, I feel it is simple to seek out your goals altered by the calls for of an insatiable formulation. I forgot why I began making music within the first place and exchanged it for another person’s concept of success. Web Star, for me, summarizes a well-recognized feeling to most of us creatives: eager to make artwork, mistaking it for wanting virality as a substitute, and the candy feeling of looking for the trail again to your precise goals and creativity within the course of.”

Fairly Swede Data is an unbiased label based in 2022 by Tove Lo. Thus far, Fairly Swede has launched Tove’s 2023 LP Dust Femme and her collaborative 2024 HEAT EP with SG Lewis. googly eyes’ Starlet Sellout EP marks the primary launch by Fairly Swede outdoors of Tove’s personal artist undertaking.

Talking of the signing, Tove Lo says: “googly eyes is such an unimaginable artist, author and producer, and her new EP is filled with gold. Web Star has such an exquisite but witty vulnerability that I feel anybody who’s had goals that possibly didn’t go their means can relate to. I’m very excited for this undertaking to be the primary new artist launch on Fairly Swede Data! In fact along with my buddies at Neon Gold.”

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