“The tune is about realising too late that somebody means a lot to you, however you continue to wish to present them and allow them to know. It’s exploring how, within the face of adversity we will nonetheless attain out, we will nonetheless join,” James Bay says. “I discovered from a mutual good friend that Brandon was desirous about writing with newer artists, so I jumped on the likelihood and went to work with him in Park Metropolis, Utah over in America. It was an unbelievable expertise and perception into writing with considered one of my heroes.”
“Simple Distraction” follows “Up All Evening” with The Lumineers and Noah Kahan. Elsewhere on the album, there are co-writes with Holly Humberstone, Dan Wilson of Semisonic, Natalie Hemby of The Highwomen, and Kevin Garrett.
“Making this album felt like my first style of true musical freedom. With the assistance of my co-producer, Gabe Simon, I discovered the braveness to make what I wished to make in methods I by no means have earlier than. That’s a really exhausting place to get to, I’m actually excited to launch this music,” Bay provides.
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