“Kendrick Lamar is actually a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled capability to outline and affect tradition globally. Kendrick’s work transcends music, and his impression will probably be felt for years to come back,” producer Jay-Z mentioned of the forthcoming efficiency.
“Few artists have impacted music and tradition as profoundly as Kendrick Lamar. Time and time once more, Kendrick has confirmed his distinctive capability to craft moments that resonate, redefine, and finally shake the very basis of hip-hop.” – Seth Dudowsky, Head of Music on the NFL. “We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to ship one other unforgettable Halftime Present.”
In 2022, Tremendous Bowl LVI Halftime Present Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garnered 5 Artistic Arts Emmy nominations. The critically acclaimed efficiency received three Emmys, together with Excellent Selection Particular (Reside), a first-ever for the present.
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