At their latest microfestival in Brighton, the beer purveyors introduced collectively meals and music with an moral strategy to the surroundings, organising a previous seaside clear. Their two-day Soundhood Hackney occasion additionally included an interactive workshop on sustainability in trend in collaboration with Relic Plastic.
We spoke to Gabriela Cárdenas (SON Estrella Galicia – Music Sponsorship) in regards to the firm’s ethos, and their concepts and intentions for the long-running collection.
BEST FIT: When did the SON Estrella Galicia microfestivals start?
GABRIELA CÁRDENAS: For the reason that pandemic we’ve got noticed, no less than in Spain, an unbelievable increase of festivals and large live shows wherein we noticed that the pure essence of the expertise of going to a live performance/competition as we used to know them was fading away, giving prominence to the business/trend issue.
That is why final yr we needed to spotlight the worth of easy, well-made issues, which, like beer, we consider are higher and extra satisfying. That is why we got here up with the title ‘microfestivals’ with the intention of mocking the present scene.
We additionally consider that this present scenario is damaging the venues, so we need to ally ourselves with the unbiased music venues, with the communities and neighbourhoods the place we’re to proceed supporting stay music.
What was the unique thought behind these occasions?
The thought has all the time been to get pleasure from good music with an Estrella Galicia in hand. However as we’re non-conformists, or, as we prefer to outline ourselves on this firm, we’re all the time altering codecs to attempt new issues and see what works greatest.
For a while now we’ve got been specializing in workshops as a result of we prefer to reap the benefits of our occasions to let you know a bit of extra about the place we come from and what our values are, specializing in gastronomy, beer pairings, benefiting from the music to speak about consciousness, and dealing with native suppliers.
What makes the nights completely different to a standard gig?
I might say that at our occasions the main target is on the music however we attempt to full the expertise with workshops and workshops associated to music, beer and optimistic affect. We additionally usually collaborate with native eating places to make a menu with pairings with our beers.
What parallels are you able to draw between beer-making and music-making?
Now we have a undertaking based mostly on evaluating each processes: A Que Suena Tu Cerveza. It’s based mostly on the thought of evaluating the uncooked supplies to make beer: water, malts, hops and yeast, with the “fundamental devices to create a tune:” drums, guitar, bass and voice. So we evaluate each processes and do some fairly loopy issues starting from making beer recipes based mostly on sounds to creating our personal beer fuzz distortion pedal.
What can individuals count on from a SON Estrella Galicia microfestival?
A novel expertise surrounded by good music, good beer, good environment, probably studying one thing new and being surrounded by geeks like us.
What have been your favorite moments internet hosting these occasions?
Transferring a undertaking to a brand new market is all the time thrilling. Now we have expertise in organising live shows in Spain, we’re from right here like our beer so we’re in a really good stage of discovering and integrating with the English group and making an attempt to deliver our beer and good music wherever we go!
What are you most trying ahead to at your upcoming microfestival this month?
The objective is all the time that individuals get pleasure from and have a novel expertise, that all of them have a good time whereas having fun with an incredible present by Coach Social gathering and The New Eves and drink a number of Estrella Galicia. But when we will make a want, we wish to increase consciousness among the many viewers to cut back waste and recycle appropriately to succeed in our objective of Zero Waste at occasions.
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